Tag: Business Signage

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How to Maintain Brand Consistency?

Your marketing efforts could include multiple and diverse initiatives that usually help expand your reach and stay top of mind. In order to ensure consistency, you should consider creating a set of guidelines that connect together the look and feel of all of your marketing materials. Also known as your brand standards, such guidelines will help you expand by creating awareness while developing the key differentiators your company has when compared to the competition.

Consider focusing your efforts on the following:

  • Your Colors – considering that you integrate colors in everything you do when it comes to marketing, advertising, communication and more, it is crucial to remember that this specific element plays a major role in leaving a lasting impression on your target marketing. As you commit to a palette, remember that every color has a different meaning and level of influence.
  • Your Logo – the design of your logo should be consistent but also is the case with its placement and sizing. Every communication is an opportunity to leave an impression on the recipient; from letterheads to postcards, from emails to brochures…
  • Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.

Always remember that your brand is your promise to your customers and prospects about what they can expect, how you deliver and what makes you different in the marketplace.  Consistency should lead to strong equity increasing your customers’ levels of loyalty and commitment. Are you being consistent with your branding efforts?

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The Importance of Taglines

Despite being a very important element of branding and marketing, taglines are not given the attention they deserve.  Although they are simple, taglines are very effective because they communicate a consistent message to your target market as it projects the mission, goal, vision and unique selling proposition of your company.

Your tagline can be updated as you progress with your business’ goals and shift strategy reflecting a fresh and focused company presence. Taglines should be:

  • Simple and clear
  • Creative and unique
  • Memorable and persuasive

Taglines should be thought of from the first moment you start your planning for branding or launching a new marketing campaign. Having a tagline allows you the opportunity to add an emotional message to your brand which will make you stand out as you start coming to mind first.

A tagline that will help you cut through the clutter should be one that communicates the company’s benefits with personality while connecting with your target market on an emotional level.

  • Taglines derive from your mission, vision, products and services. They:
  • Showcase and link your offerings to a need
  • Extend a promise to your target market
  • Tie to your logo

The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.

Taglines can be included in:

  • Advertisements
  • Business cards
  • Collateral material
  • Digital marketing files
  • External signage
  • Internal signage
  • Wall murals
  • Vehicle wraps
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Can Your Logo Completely Represent your Brand?

As you work on branding or re-branding your company, there are steps to follow in order to ensure the brand image you create follows the right visual representation.

  • Keep your objective in mind while focusing on building a design that can strengthen your image and identity while generating a reaction on the side of your target market that will result in a strong positioning amongst your competition.
  • Identify your target audience, unique selling proposition, market reach, key differentiators, long-term and short-term goals.
  • Establish how you would like the logo to represent your values.
  • Decide on the design: logo, icon or a combination of both.
  • Would you prefer the full name of the company? or abbreviation of the company’s name?
  • The tag line is an element to consider if your goal is to create deep understanding of your organization especially if your company’s name does not project what your business is about.

Your logo goes beyond the artwork and letters to share a story about who you are, what you offer and what makes you different; thus the importance of it and the necessity to allocate enough time, planning, and research in order to go through the process and be able to complete successful outcomes for your brand to leave lasting positive impressions in the marketplace.

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The Importance of Business Signage for your Business

monument2We have touched in previous blog posts on why it is necessary for your business to establish good presence through prominent and effective signage that grabs the attention of your target market. The following includes some additional information from credible sources that support our previous blog posts and discussions:

SmallBusiness.Chron.com shares:

  • “Function – Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.”

 

  • Types – Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.

 

  • Significance – Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.” Click HERE to read more