Tag: vehicle wrap

The past few years have exhibited a major focus on content marketing in an effort to engage audiences and attract customers. With the powerful influence of social media in the marketing game, customers’ expectations have developed to expect more than just promotional and advertising messages. They want businesses not only to share their story but also to create appealing, entertaining, fun and engaging content. The end result is a great focus on building relationships with your marketplace and creating a two-way conversation that will keep your business top of mind.

That being said, it is necessary to keep in mind that putting all your eggs in the social media and content creation basket is not the way to go. Your customers are still out there on the streets and you can position yourself in their minds by making sure that your brand is out there as well.

The following are some of the ways to stay top of mind in a much cluttered market:

1. Business and commercial signage
2. Indoor signage
3. Vehicle and truck wrapping
4. Lobby wall murals
5. Business banners and posters
6. Custom wall paper
7. Trade show booth

… And more!

Are you ready to build a strong presence in the marketplace? Give us a call at 714-204-0180 or click here to email us.

Board members and management companies of homeowners associations understand and appreciate the need to keep up with all the occasional changes with code signs. With the primary goal to keep homeowners protected and their properties secured, HOAs put a large focus on signs including but not limited to:

• Monument signs
• Parking signs
• Property map signs
• Welcoming signs
• Pool signs
• Spa signs
• BBQ rules signs
• Custom interior ADA bathroom signs
• Pet policies
• No solicitation signs
• Warnings against trespassing and loitering signs
• Entrance gate signs
• Leasing office signs
• And all property management required signage

As for the quality of signage, the following are some elements to consider:

• High gauge quality aluminum
• Matthews Automotive paint that will result in attractive and long lasting signs
• American made 3M and Avery vinyls
• Standard and designer messages
• Included warranties

At Focal Point Signs and Imaging, we use only the highest quality materials to fabricate your signs so they’ll last for years to come. We are an avid supporter of the Orange County Chapter of Community Associations, Inc. and we are here to help you with your HOA sign needs. Give us a call today at 714-204-0180 or click here to email us.

As a business, your ultimate goal is to always expand your reach as you stay top of mind among your current client base. The consistency of your brand across the board plays a major role in the success of your efforts. You may want to consider honing in your efforts on:

• Your Colors – As the use of colors is integrated in any and all marketing initiatives and beyond, it is essential to keep in mind how your colors play a major role in leaving a lasting impression on your audience. Remember that every color has a different meaning and level of influence.
• Your Logo – The consistency of your logo design, including placement and sizing, provides an opportunity to leave a lasting impression on your customers. From letterheads to postcards, emails to brochures, wall murals to signage, vehicle wraps and websites… every single element is your chance to be remembered.
• Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.

Working on your brand not only supports your recognition in the marketplace but it also helps build a good reputation and establish standards which your business should always strive to maintain. If built on strong grounds, your brand could become a very crucial asset for your organization.

Are you ready to build a strong brand presence? Give us a call at 714-204-0180 or click here to email us.

Many studies and research have proven that our workplace environment does certainly impact how well our employees are able to work; but it also influences our customers and their impression of the business. While all business owners make sure that their office space is meeting the health and safety environment as defined by the U.S. Department of Labor, it is important to also consider comfort and design in order to gear the efforts towards higher levels of productivity. That being said, it is essential to keep in mind that your lobby area, including colors, design and light, is one of the first interactions you have with consumers. Your walls provide a great space to be creative and give life to your environment.

In today’s day and age, the advances in digital image printing technologies provide you with the tools and ability to creatively develop your lobby space as you get to implement a vivid imagination through the addition of wall murals.

Why do we recommend wall murals to our clients?

Wall murals are definitely a smart and fun way to spice up a cold and bare wall environment. They are a highly cost effective advertising solution for your business allowing you to transform your space, any space, into an impactful marketing platform as you promote brand awareness and define your identity. With wall murals you can:

 

•  Be in control deciding on the style, design and colors
•  Easily create your own design
•  Customize the colors of your choice
•  Implement your own photography

Are you ready to leverage your lobby space with an exquisite wall mural design? Give us a call at 714-204-0180 or click here to email us.

Do you own a brick and mortar store or a commercial building? Do you manage a community association or a property? Having a physical presence in a busy marketplace comes along with the challenge of attracting customers but most importantly being able to get noticed among the chaos. Having noticeable exterior signage plays a major role in making your presence noticeable by your target audience.

The place to start would be to decide on the kind of the sign you should get. You should ask yourself whether or not it is crucial for your sign to be lit up at night, for example. Even if you are not open for business at night, a lit sign is your opportunity to promote your business and establish your brand in the mind of your consumers. That being said, it is essential to keep in mind that an electrical sign is more expensive than a non-lit dimensional letter sign.

Another option you may want to consider is having the letters of your exterior sign fabricated out of aluminum with acrylic facing then installed on a “raceway”. These are called channel letters where each letter has internal LED lights to illuminate them. LED lighting is the best choice because LED uses less electricity than traditional bulb lit signs and LED lights last a very, very long time. This means you don’t have to worry about maintaining your sign as regularly.

Click here to learn more about electrical or LED-lit signs or give us a call at 714-204-0180 or click here to email us.

As you are building up your presence, offline and online, all your efforts should be geared towards establishing a memorable brand in the marketplace.  It is crucial to understand that your brand is the image/idea/message of your specific offerings, be it products or services, which you want your customers to connect with. Your brand needs to be recognizable and differentiated from others that compete in a similar marketplace.

Working on your brand does not only build your brand recognition but also it helps create a good reputation in addition to establishing standards which your business should always strive to maintain. If built on strong grounds, your brand could become a very crucial asset for your organization as it helps you develop expectations about your offerings in addition to assisting in keeping you on track to maintain such expectations and even exceed them as you focus on customer service and bringing your products and services to the market.

Your brand goes beyond the logo and its colors to include:

• Business and commercial signage
• Vehicle and truck wrapping
• Lobby wall murals
• Business banners and posters
• Custom wall paper
• Trade show booth
• Website
• Social media platforms
• Email marketing
• White papers
• And more

Are you ready to build a strong brand presence? Give us a call at 714-204-0180 or click here to email us.

We have discussed through multiple blogs the importance of trade shows and how the effectiveness of your booth design can help you establish your goal. Trade shows have proved to be one of the most successful venues to help support the growth of your business by giving exposure to a global marketplace. Participating in a trade show does not only give you the opportunity to stay up–to-date with the latest in your industry, but it also allows you to network and  build new relationships and stay connected with supply chain partners, manufacturers, prospects, sales reps and all those who can open doors to expand your business. If you are considering specific trade shows, think about your brand and how you are being presented. Your signage at a trade show, colors, graphics and text play a major role in the impression you leave and in how you attract attention. Click here to learn more about how you can stand out at a trade show.

Preparing for a trade show could be an overwhelming task. Here are some steps to consider to make your job a bit easier:

• Learn the details about the trade show from management
• Plan to feature your products/services as the center of attention
• Keep your booth design simple, do not forget about the lighting effect and stay focused on your branding. Click here to learn more about how to effectively set up a booth for your trade show.

Are you ready to exhibit at a trade show? Do you need help with your booth design? Give us a call at 714-204-0180 or click here to email us.

Do you know how many people pass by your business every day? Many, if not all of these individuals are rushing to get to their destination. But there is a high chance that those individuals are taking notice of their surroundings including your business, every day!

Increasing your local public exposure is essential to the success of your business. Outdoor lighted signage is one very important platform to keep in mind in order to entice consumers. Outdoor lighted signs work on your behalf, 24/7, informing your target audience about what you offer but also helping you stay top of mind. The following are some advantages that an outdoor lighted signage might bring your way:

• Very affordable compared to advertising through television, newspapers or radio
• Eye-catching as it grabs the attention of your audience making your business more noticeable
• Flexibility in design, look and feel so it tells your story around the clock
• Helps you stand out from the competition

As you spend a great deal of time, effort and money to promote your business, your outdoor signage is one medium that can bring high visibility to your business. Such signage allows you to reach your audience regardless of the time of the day.

Are you intrigued to learn more about the different solutions in lighted business signage? Give us a call today at 714-204-0180. Our team of experts will be happy to answer any questions you may have.

1- Vehicle Wrapping – An excellent medium to promote your business wherever you go, beyond just your physical office space. With car and truck wraps, you simply turn your vehicle or entire fleet into mobile billboards with eye catching and colorful graphics.

2- Trade Shows – One of the most effective ways to engage in face-to-face conversation with prospects, clients, vendors and other resource partners, giving you a great opportunity to promote your business to thousands of new potential customers.

3- Indoor and Outdoor Signage – Going beyond promoting your business, your signage (interior or exterior) supports your brand expansion. Your business signage informs consumers (and customers) about your business, service, products, events, announcements and more. But you need also to realize that your signage goes beyond that, leaving an impression on your audience and influencing their purchase decision by establishing strong brand positioning in the mind of your costomers.

4- Digital Signage – Based on a remote-controlled distribution and playback of digital content on digital billboards and screens, at one or multiple locations, digital signage supports your branding and messaging while helping you create awareness and position your company strongly in the marketplace.

5- Custom Murals and Wallpapers – Your walls provide a great space to be creative and give life to your environment.  While some of us lean more towards simply painting the walls with plain colors, others take an extra step and add some designs and more color to make their homes and offices more appealing and welcoming through the installation of wall murals and wall papers. Your walls could be noticed by everyone. Consider giving them a unique touch and a more personal look.

Are you ready to consider one or more of the above marketing tools? Give us a call at 714-204-0180 or click here to email us.