The number one rule of a successful communication model emphasizes the importance of the three components that support your messaging: sender, message and audience. Your brand is one of many ways to communicate with your target audience. It includes your promise, perception, expectations and persona; all of which are intangible elements.
Keep in mind that your brand encompasses many tangible components including logo, messaging, packaging, wall mural, indoor and outdoor business signage, vehicle and truck custom wrapping, and more. All of these are elements that have to work together in order to consistently communicate your promise, define your perception and deliver on expectations.
Your brand should be clear, reliable and memorable. It should support your messages and marketing programs that generate different feelings related to your products or services. It is essential to understand what you are trying to portray to your audience: are you offering a solution to a problem or need? Are you promising personal independence to your users? Are you provoking a sense of urgency?
Different consumers have different needs. In order to be clear on your branding and the image you are trying to portray in the marketplace, it is always important to go back to the basics: conduct market research, evaluate the competition, identify your target audience and clarify your goal in order to be able to create the desired perception for your brand.
Are you ready to evaluate your branding elements and revisit your existing indoor and outdoor business signage, wall murals and vehicle wrapping? Give us a call at (714) 204-0180. We are here to help.
