Signage constitutes an important part of leaving a first impression. It attracts your customers’ eye while offering the opportunity to grow business. Companies see and understand the importance of branding as a venue to stay top of mind with your current customer base while building exposure within new markets.
Here are some of the top reasons why signage is important for your business:
- Being one of the least expensive forms of advertising, signs have proven to be the most effective.
- The financial commitment to creating new signage is limited to only one time. No recurring fees are needed or required.
- Signs offer you a continuous advertising opportunity, 24 hours a day, 7 days a week, 365 days a year.
- Signs build exposure by introducing your business to potential customers, while creating a consistent presence for your existing clients.
Signage offers you the opportunity to be identified well so you don’t miss out on new and repeat business, while reminding consumers of your existence.
Your sign offers a space for you to share the most important information you would like to communicate with your target market while allowing you to grow your brand’s exposure. Having clear and simple design makes your sign easier to remember. In addition to your message and content, your color combinations play a major role in its effectiveness. Stay true to your brand!
Think of your signage as a mix of elements that include:
- Marketing message
- Audience reach
- Visual acuity
Your sign’s job is to get the reader’s attention in an instant. Your reader is usually moving and your sign has only a few seconds to be seen, read and understood. Your sign has to make people stop and take action by calling, ordering, or even entering your location. The goal is to have a call to action and to get your customers to respond.
The following are other factors that have an influence on the effectiveness of your signage:
- Placement
- Size
- Illumination
- Height
