As you work on branding or re-branding your company, there are steps to follow in order to ensure the brand image you create follows the right visual representation.
- Keep your objective in mind while focusing on building a design that can strengthen your image and identity while generating a reaction on the side of your target market that will result in a strong positioning amongst your competition.
- Identify your target audience, unique selling proposition, market reach, key differentiators, long-term and short-term goals.
- Establish how you would like the logo to represent your values.
- Decide on the design: logo, icon or a combination of both.
- Would you prefer the full name of the company? or abbreviation of the company’s name?
- The tag line is an element to consider if your goal is to create deep understanding of your organization especially if your company’s name does not project what your business is about.
Your logo goes beyond the artwork and letters to share a story about who you are, what you offer and what makes you different; thus the importance of it and the necessity to allocate enough time, planning, and research in order to go through the process and be able to complete successful outcomes for your brand to leave lasting positive impressions in the marketplace.
