Slogans constitute a cornerstone of your branding strategy helping you establish a long-lasting and memorable impression on your target market. Your slogan needs to be:
- Simple
- Effective
- Easy to remember
- Unique
The following list includes some of the most popular ad slogans:
- “I can’t believe I ate the whole thing!” (Alka Seltzer)
- “You’re in good hands with Allstate.” (Allstate Insurance)
- “Don’t leave home without it.” (American Express)
- “We try harder.” (Avis Rent A Car)
- “A little dab’ll do ya.” (Brylcreem)
- “The ultimate driving machine.” (BMW)
- “Have it your way.” (Burger King)
- “I’d walk a mile for a Camel.” (Camel)
- “Just do it!” (Nike)
- “M’m! M’m! Good!” (Campbell’s Soup)
- “Please don’t squeeze the Charmin.” (Charmin Toilet Tissue)
- “It’s the real thing.” (Coca Cola)
- “A diamond is forever.” (De Beers Consolidated)
- “You’ll love the way we fly.” (Delta Airlines)
- “Put a tiger in your tank.” (Esso)
- “When it absolutely, positively has to be there overnight.” (Federal Express)
- “Capitalist tool.” (Forbes)
- “When you care enough to send the very best.” (Hallmark)
- “Beanz meanz Heinz.” (Heinz Baked Beans)
- “I think, therefore IBM.” (IBM)
- “It is. Are you?” (The Independent)
- “Grace…space…pace.” (Jaguar)
- “Snap! Crackle! Pop!” (Kellogg’s Rice Frispies)
- “Finger lickin’ good.” (KFC)
- “Have a break. Have a Kit-Kat” (Kit-Kat)
- “Betcha can’t eat just one.” (Lay’s)
- “I’m lovin’ it.” (McDonald’s)
- “Where do you want to go today?” (Microsoft)
Do you have a favorite slogan that you care to share? We would love to hear from you.
