I remember years ago sitting in a corporate meeting where our Trainer, Jack King, held up his business card and asked, “What is this?” Of course everyone in the room responded, “A business card” to which Jack replied, “Is it? Is it really?” Jack went on to make a poignant speech suggesting that we view our business cards as debit cards used to make withdrawals from the bank of our reputation.
In many ways your signage is an extension of your business card, and reputation too. What does your signage say about you? What would you like your signage to say about you? We recently completed a project for a very professional Real Estate Company which was just opening their office. They had a very clear vision of what they wanted to convey, not only through their interior design work (very elegant, very professional), but in their signage as well. We were delighted to have been selected to create and install this custom lobby sign and window graphics. Congratulations to Abe and his team at Landmark Real Estate on their grand opening of their new office located in the Cashkill Building at The Block at Orange, and we thank them for the opportunity to do this project.
