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The Power of Your Lobby Walls

Many studies and research have proven that our workplace environment does certainly impact how well our employees are able to work; but it also influences our customers and their impression of the business. While all business owners make sure that their office space is meeting the health and safety environment as defined by the U.S. Department of Labor, it is important to also consider comfort and design in order to gear the efforts towards higher levels of productivity. That being said, it is essential to keep in mind that your lobby area, including colors, design and light, is one of the first interactions you have with consumers. Your walls provide a great space to be creative and give life to your environment.

In today’s day and age, the advances in digital image printing technologies provide you with the tools and ability to creatively develop your lobby space as you get to implement a vivid imagination through the addition of wall murals.

Why do we recommend wall murals to our clients?

Wall murals are definitely a smart and fun way to spice up a cold and bare wall environment. They are a highly cost effective advertising solution for your business allowing you to transform your space, any space, into an impactful marketing platform as you promote brand awareness and define your identity. With wall murals you can:

 

  •  Be in control deciding on the style, design and colors
  •  Easily create your own design
  •  Customize the colors of your choice
  •  Implement your own photography

Are you ready to leverage your lobby space with an exquisite wall mural design? Give us a call at 714-204-0180 or click here to email us.

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How to Stand out on a Busy Street

Do you own a brick and mortar store or a commercial building? Do you manage a community association or a property? Having a physical presence in a busy marketplace comes along with the challenge of attracting customers but most importantly being able to get noticed among the chaos. Having noticeable exterior signage plays a major role in making your presence noticeable by your target audience.

The place to start would be to decide on the kind of the sign you should get. You should ask yourself whether or not it is crucial for your sign to be lit up at night, for example. Even if you are not open for business at night, a lit sign is your opportunity to promote your business and establish your brand in the mind of your consumers. That being said, it is essential to keep in mind that an electrical sign is more expensive than a non-lit dimensional letter sign.

Another option you may want to consider is having the letters of your exterior sign fabricated out of aluminum with acrylic facing then installed on a “raceway”. These are called channel letters where each letter has internal LED lights to illuminate them. LED lighting is the best choice because LED uses less electricity than traditional bulb lit signs and LED lights last a very, very long time. This means you don’t have to worry about maintaining your sign as regularly.

Click here to learn more about electrical or LED-lit signs or give us a call at 714-204-0180 or click here to email us.

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The Key to Custom Business Branding

As you are building up your presence, offline and online, all your efforts should be geared towards establishing a memorable brand in the marketplace.  It is crucial to understand that your brand is the image/idea/message of your specific offerings, be it products or services, which you want your customers to connect with. Your brand needs to be recognizable and differentiated from others that compete in a similar marketplace.

Working on your brand does not only build your brand recognition but also it helps create a good reputation in addition to establishing standards which your business should always strive to maintain. If built on strong grounds, your brand could become a very crucial asset for your organization as it helps you develop expectations about your offerings in addition to assisting in keeping you on track to maintain such expectations and even exceed them as you focus on customer service and bringing your products and services to the market.

Your brand goes beyond the logo and its colors to include:

  • Business and commercial signage
  • Vehicle and truck wrapping
  • Lobby wall murals
  • Business banners and posters
  • Custom wall paper
  • Trade show booth
  • Website
  • Social media platforms
  • Email marketing
  • White papers
  • And more

Are you ready to build a strong brand presence? Give us a call at 714-204-0180 or click here to email us.

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Have a Memorable Presence at Your Next Trade Show

We have discussed through multiple blogs the importance of trade shows and how the effectiveness of your booth design can help you establish your goal. Trade shows have proved to be one of the most successful venues to help support the growth of your business by giving exposure to a global marketplace. Participating in a trade show does not only give you the opportunity to stay up–to-date with the latest in your industry, but it also allows you to network and  build new relationships and stay connected with supply chain partners, manufacturers, prospects, sales reps and all those who can open doors to expand your business. If you are considering specific trade shows, think about your brand and how you are being presented. Your signage at a trade show, colors, graphics and text play a major role in the impression you leave and in how you attract attention. Click here to learn more about how you can stand out at a trade show.

Preparing for a trade show could be an overwhelming task. Here are some steps to consider to make your job a bit easier:

  • Learn the details about the trade show from management
  • Plan to feature your products/services as the center of attention
  • Keep your booth design simple, do not forget about the lighting effect and stay focused on your branding. Click here to learn more about how to effectively set up a booth for your trade show.

Are you ready to exhibit at a trade show? Do you need help with your booth design? Give us a call at 714-204-0180 or click here to email us.

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The Advantages of Lighted Signage

Do you know how many people pass by your business every day? Many, if not all of these individuals are rushing to get to their destination. But there is a high chance that those individuals are taking notice of their surroundings including your business, every day!

Increasing your local public exposure is essential to the success of your business. Outdoor lighted signage is one very important platform to keep in mind in order to entice consumers. Outdoor lighted signs work on your behalf, 24/7, informing your target audience about what you offer but also helping you stay top of mind. The following are some advantages that an outdoor lighted signage might bring your way:

  • Very affordable compared to advertising through television, newspapers or radio
  • Eye-catching as it grabs the attention of your audience making your business more noticeable
  • Flexibility in design, look and feel so it tells your story around the clock
  • Helps you stand out from the competition

As you spend a great deal of time, effort and money to promote your business, your outdoor signage is one medium that can bring high visibility to your business. Such signage allows you to reach your audience regardless of the time of the day.

Are you intrigued to learn more about the different solutions in lighted business signage? Give us a call today at 714-204-0180. Our team of experts will be happy to answer any questions you may have.

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5 Marketing Tools That You Should Not Ignore

1- Vehicle Wrapping – An excellent medium to promote your business wherever you go, beyond just your physical office space. With car and truck wraps, you simply turn your vehicle or entire fleet into mobile billboards with eye catching and colorful graphics.

2- Trade Shows – One of the most effective ways to engage in face-to-face conversation with prospects, clients, vendors and other resource partners, giving you a great opportunity to promote your business to thousands of new potential customers.

3- Indoor and Outdoor Signage – Going beyond promoting your business, your signage (interior or exterior) supports your brand expansion. Your business signage informs consumers (and customers) about your business, service, products, events, announcements and more. But you need also to realize that your signage goes beyond that, leaving an impression on your audience and influencing their purchase decision by establishing strong brand positioning in the mind of your costomers.

4- Digital Signage – Based on a remote-controlled distribution and playback of digital content on digital billboards and screens, at one or multiple locations, digital signage supports your branding and messaging while helping you create awareness and position your company strongly in the marketplace.

5- Custom Murals and Wallpapers – Your walls provide a great space to be creative and give life to your environment.  While some of us lean more towards simply painting the walls with plain colors, others take an extra step and add some designs and more color to make their homes and offices more appealing and welcoming through the installation of wall murals and wall papers. Your walls could be noticed by everyone. Consider giving them a unique touch and a more personal look.

Are you ready to consider one or more of the above marketing tools? Give us a call at 714-204-0180 or click here to email us.

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Vehicle Wrapping – What You Need to Know

Vehicle wrapping is an excellent way to promote your business wherever you go, beyond just your office space. With car and truck wraps, you simply turn your vehicle or entire fleet into mobile billboards with eye catching and colorful graphics. But some are still hesitant to wrap their cars due to concerns about the ease of removing the wraps.

We have good news for you: It is very easy to remove a vehicle wrap. If the car or truck has been wrapped with high-quality wraps, the removal process is very simple. But ease and simplicity depend on many factors:

–          As mentioned, the installed car wrap needs to be of high quality which should leave no residue when removed.

–          The removal process requires the use of heat but also some experience and a lot of patience.

–          When installing your car wrap, make sure that No Primer is used. If a primer is used, the removal process becomes more complicated with higher chances of adhesive residue left behind.

If you choose the right experienced service provider to wrap your vehicle, you should have peace of mind. If a car wrap is installed properly, you will enjoy all the benefits of vehicle wrapping in addition to better protection for your car’s original paint, keeping it in pristine condition.

Are you ready to wrap your car or truck? Do you need vehicle wrap removal service? Give us a call at 714-204-0180 or click here to email us.

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How to Showcase Your Brand at a Trade Show

Your brand says everything about your business: who you are, what you offer and what kind of experience you promise. Your brand plays a major role in your customers’ decisions when it comes to purchasing. Thus, developing a powerful brand and establishing a memorable presence are essential for your success. One of the best venues to showcase your brand and leave a lasting impression is at a trade show. When working on your trade show booth, keep the following tips in mind:

  1. Use a design that stands out and always remember to focus on showcasing the graphics used in the trade show display. Working with a service provider that really understands your message and goals is key to delivering a successful booth display.
  2. Consider a combination of media, to include graphics, logos, and marketing messages that will represent your company at its best and enhance the presentation of your brand. Avoid the urge to create a cumbersome layout for your booth display. Keep it simple and gear the focus towards the graphics and messages that will highlight your brand.
  3. Ensure the best use of your booth space as you keep in mind that your message is clearly delivered to prospects. A trade show setting can overwhelm customers. As you evaluate your booth design and display, ask yourself how easy it is for consumers to know who you are, what kind of goods and services do you offer, how they can communicate with you, and more. While your booth staffers should be able to answer any questions addressed to them, your booth design and display should attract attention and entice consumers to stop by and inquire for additional information.

Are you ready to design your next trade show booth? Give us a call at 714-204-0180 or click here to email us.

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Three Marketing Mistakes to Avoid

In a much cluttered marketplace, some businesses tend to get roped into a chaotic marketing approach that will prove to be ineffective. It is well known that a properly developed and researched marketing strategy will not only connect you with your audience, but will also get your customers raving about your offerings and company.

The following are three marketing mistakes to avoid:

  1. Lack of Planning – Researching the marketplace, testing your audience and planning are necessary steps to determine the effectiveness of your marketing efforts. For example, when considering putting up an outdoor business signage, make sure that it is being installed in a visible space with higher levels of traffic in order for you to receive the exposure you deserve.
  2. Ambiguous Focus and Positioning – Confusion will be one of the unavoidable outcomes if your customers do not have a clear understanding of what your company is all about. Your marketing messaging should be clear and focused to help you position your offerings in the mind of your prospects. When considering vehicle wrapping for example, you need to focus on what you are trying to accomplish and how to create a focused message in order to position yourself strongly in the marketplace.
  3. Failure to Leverage Loyal Customers – It is well known that the cost of acquiring new customers is very high compared to repeat clients. Ask yourself some of the following questions: do you really know what makes your current customers happy? What are you doing to keep your clients engaged? Are you aware of what your competitors are doing to capture some of your customers?

Lack of planning, ambiguous focus and positioning, and failure to leverage loyal customers are marketing mistakes that could cost you thousands of dollars resulting in ineffective outcomes. Always make sure to do your due diligence in order to minimize loss and increase your chances to grow your market share.

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The Most Important Piece of Your Marketing Puzzle

We all know how crucial it is to KNOW our customers: their needs, their wants, what makes them happy and how we can turn them into loyal ambassadors. One of the most important steps of growing a business is based on how well you can nurture solid relationships with your customers.

With today’s technology, a customer has been granted the power to share their opinion, publicly, with all and whoever is considering your offerings. Social media and the web affect your business. This is one huge reason why it is more important than ever to focus on building strong relationships with your customers and creating excellent experiences. Doing so will help you build strong levels of loyalty and commitment to your brand.

Keeping your customers in the know in terms of what is happening within your organization is one of many ways you should consider to build good relationships. Are you launching new offerings? Did you revamp a product? Did you reach a specific milestone? What are the latest trends in your industry? Your goal should be to engage your customers in a conversation and stay top of mind.

Here are a few ways to consider:

  • Talk to them face to face
  • Send email announcement
  • Put up indoors and outdoors signage
  • Leverage business banners and posters at your physical location
  • Revamp your fleet with a new vehicle wrap
  • Add a sizzle to your lobby by installing a custom wall mural

While it is always important to keep good relationships with your clients, today is a good time to work harder on doing so. Adding meaning to your relationship with your customers is essential to sustain your business and push your company to the next level.