As a business owner, you do understand the importance of complying with different regulations. One of the very important requirements has to do with signage. The Americans with Disabilities Act or ADA signage is a requirement for all businesses. Based on ADA.gov, “Businesses that serve the public must modify policies and practices that discriminate against people with disabilities; comply with accessible design standards when constructing or altering facilities; remove barriers in existing facilities where readily achievable; and provide auxiliary aids and services when needed to ensure effective communication with people who have hearing, vision, or speech impairments. All businesses, even those that do not serve the public, must comply with accessible design standards when constructing or altering facilities.” Click HERE to learn more.

The ADA list of mandatory signage includes:

• indoor and outdoor signs for all restrooms
• ADA exits and emergency exit signs
• Parking facilities
• Handicap parking signs
• Elevator signs
• Stairwell Signs
• Entryway signs
• Danger zone signs
• Crosswalk signs
• And more…

You, as a business owner or property manager, are responsible to ensure that you are meeting the ADA signage requirements and standards. ADA signs are necessary for schools, businesses, construction zones and public areas. That being said, it is crucial to keep in mind that being required to comply with the ADA signage standards does not mean not taking into consideration your branding elements. Every sign, indoor and/or outdoor, should be consistent and should represent an extension of your existing branding efforts.

In one of our previous blog posts, we discussed how signs are mainly used for business purposes because of their effectiveness and low cost. As they promote your business 24/7, business signs help increase your visibility as you grow your business and attract new clients who will take notice of your existence due to your signage.

The following are three types of business signage to consider:

• Custom Lobby Signs – As a local business, your custom lobby sign will be designed, fabricated and installed within a few days. While the cost of signage might vary depending on the complexity of the design and materials, your options with custom lobby signs could be endless. Our team will help come up with a solution that fits your budget and help you leave a long-lasting impression on your visitors.
• Exterior Business Signs – Playing the role of a silent salesperson for your business, your exterior business signage helps you leverage your location and drive business to your doors. Options for exterior signage range from electrical signs to custom letters fabricated out of aluminum with acrylic facing.
• Interior Business Signs – Featuring your mission, promoting a special upcoming event, or announcing a new product launch, your interior signage keeps your employees and clients up-to-date with the latest happenings within your company.

Are you intrigued to learn more about the different solutions in business signage? Give us a call today at 714-204-0180. Our team of experts will be happy to answer any questions you may have.

You have heard it before: first impressions are everything; and the wider your reach, the better your chances are when it comes to exposure and spreading the word about your business. With any marketing initiative, your focus should always be on how many people you will be able to touch and how much it will cost you to reach such an audience.

Investing in vehicle wrapping should follow a similar focus. Creating and installing a unique, eye-catching and appealing vehicle wrap is only one of many parts when it comes to a successful marketing initiative. While vehicle wrapping could prove to be one of the most effective mediums within reach, it is always necessary to develop a strategy to track, measure and predict your reach and the ROI results from such effort.

Keep in mind that one car wrap could harness tens of thousands of views per day. In a competitive marketplace, it is becoming difficult to build customer awareness. Vehicle wrapping offers you an out-of-the-box approach to being noticed in today’s environment. You may consider vehicle wrapping to announce a new product launch, to promote an event, marketing or to simply stay top of mind.

Our team is here to help you turn your vehicle or entire fleet into mobile billboards, “making your business the center of attention.” Regardless, if you are considering a full or partial vehicle wrap, give us a call today at 714-204-0180 to learn more about the effectiveness of car wrapping in helping to grow your business.

In a cluttered marketplace, chances are you are selling a service or product similar to at least one competitor. But does that mean that your branding approach has to be similar? Absolutely not.

It is your brand, your company, and your offerings. You get to choose how different you would like to be. It can take time and effort, but it is worthwhile. The way you differentiate yourself can help accelerate your growth.

Developing a key differentiator and projecting it through your branding and tone of voice are two essential steps in how well you define your company as an established brand in the market. Supporting who you are as a company, your brand voice helps you project personality and individuality as you build trust with your audience.

Developing your voice means having a clear understanding of your company values; but it also means being clear on who your target audience is and what kind of language and tone would be suitable for them. Your voice is present in your colors, logo, marketing collateral, customer service, email content, the size of your business signage, the creativity of your wall murals, the content of your website, the design of your vehicle wraps, and the elements of your trade show booth.

Once you are clear on your brand voice, your teams of employees, partners, and suppliers should be informed and given clear direction in terms of specifics in order for everyone to develop an in-depth appreciation of what your brand is all about.

If you would like to review how your brand voice is being projected through your business signage, wall murals, trade show booths and vehicle wraps, give us a call at (714) 204-0180. We are here to help.

The number one rule of a successful communication model emphasizes the importance of the three components that support your messaging: sender, message and audience. Your brand is one of many ways to communicate with your target audience. It includes your promise, perception, expectations and persona; all of which are intangible elements.

Keep in mind that your brand encompasses many tangible components including logo, messaging, packaging, wall mural, indoor and outdoor business signage, vehicle and truck custom wrapping, and more. All of these are elements that have to work together in order to consistently communicate your promise, define your perception and deliver on expectations.

Your brand should be clear, reliable and memorable. It should support your messages and marketing programs that generate different feelings related to your products or services. It is essential to understand what you are trying to portray to your audience: are you offering a solution to a problem or need? Are you promising personal independence to your users? Are you provoking a sense of urgency?

Different consumers have different needs. In order to be clear on your branding and the image you are trying to portray in the marketplace, it is always important to go back to the basics: conduct market research, evaluate the competition, identify your target audience and clarify your goal in order to be able to create the desired perception for your brand.

Are you ready to evaluate your branding elements and revisit your existing indoor and outdoor business signage, wall murals and vehicle wrapping? Give us a call at (714) 204-0180. We are here to help.

As discussed in previous blogs, your business signage should support and solidify your brand extension as it informs your target market about your services and/or products. First impressions matter and it is essential to leave a long-lasting positive impression on your audience through effective signage. The following are five tips to ensure the effectiveness of your indoor and outdoor business signage:

• Visibility and legibility – Your audience must be able to see and read your signage quickly and easily. Your font, color, shapes and size play a major role here.
• Avoid selling – The goal of your business signage should be to stay top of mind, NOT sell. You want to avoid overloading your signage with too much information which will make it impossible to read from a distance.
• Focus on grabbing attention – Your design, colors, look and feel should command attention. And remember, your sign is not simply to identify your business, it tells your story and communicates what you sell.
• Make sure it stands out – We all know how cluttered the marketplace is. We all get bombarded by thousands of messages a day. Your target audience should be able to differentiate your sign from its surroundings. Colors, shapes, and graphics should be put together to help your signage stand out.
• Easy to remember – One of your major goals for your sign should be to make it memorable. Remember, your positioning depends on how easy it is to remember your signage.

Are you ready to reconsider your indoor and outdoor business signage? Give us a call at (714) 204-0180. We are here to help.

One of the main advantages of vehicle wrapping is that it propels your marketing efforts and helps you take your branding to the streets. Considered to be the most effective advertising medium, automobile wrapping supports your reach to a wider audience while grabbing attention and positioning your brand in the minds of many. From cars to trucks, mini-vans to shuttles, and more, vehicle wrapping will accomplish not only high impact but also high quality marketing without high cost for your business.

Here are some applications for vehicle wrapping:

• Bus wrap
• Van and min-van wrap
• Truck wrap
• Trailer wrap
• Car wrap
• SUV wrap

As for advantages, vehicle wraps allow you to:

• Turn your fleet into a mobile marketing tool
• Grow your exposure among the local target audience
• Enjoy low cost per impression with steady return on your investment

You have many options to choose from:

• Partial vehicle wraps
• Rear window vehicle wraps
• Full vehicle wraps
• Custom color wraps and graphics

Are you still hesitant or do you have additional questions? Feel free to reach out to our professionally trained graphic specialists who will help you create a custom look for your vehicle, commercial truck or SUV. Our goal is to help you grow by making your business the center of attention. Give us a call at (714) 204-0180 to help you learn more and make the best choice for your business.

A new year presents an opportunity for a fresh start and a chance to revisit your previous marketing initiatives and evaluate what has worked the best for you. This is a great time to think about how you can promote your business to hundreds of new potential customers. It is important to remember that face-to-face interactions still have a powerful impact on your presence in a marketplace. One of the most effective opportunities for face-to-face interaction is attending a trade show, either as an exhibitor or simply an attendee.

Before doing so, make sure that you:

• Define your goal and what you are trying to accomplish
• Identify a list of trade shows presented by your industry
• Put together a list of other trade shows where you can meet potential vendors, partners and customers
• Be clear on your budget and what you can and cannot afford

Once at the trade show, you may want to consider some of the following tips:

• Be prepared to capture the names and contact information of the people you encounter
• Network your company to other exhibitors
• Be ready with marketing collateral that showcases your business
• Involve your staff
• Make sure that you have a follow up strategy to connect with all your leads

Are you planning to attend a trade show soon? Do you need assistance putting a trade show booth together? If so, give us a call at (714) 204-0180 to help you learn more and make the best choice for your business.

Did you know that dimensional letter business signage is one of the most used forms of marketing in business? Dimensional letter signs are effective for both indoor and outdoor signage. They instantaneously enhance the look and appeal of your business. Dimensional letters business signage is available in acrylic, aluminum, metal, plastic, wood or high density foam.

While metal has proven to be the most durable by far due to its stability and endurance, if you are looking for a classic feel, then dimensional wood lettering is the option for you.

That being said, it is important to acknowledge that plastic dimensional letters offer an excellent choice for business owners who are looking into implementing effective custom dimensional letter signage while keeping their budget in check.

As for foam letters, they are very cost effective, lightweight, and easier to mount but keep in mind that they are only meant for interior use.

Acrylic dimensional letters are usually pricier than foam letters but can be designed with painted edges to provide a more noticeable depth.

Dimensional letters could be used in a lobby, on a building and at a trade show booth.  They are cut, shaped or molded to be three-dimensional which makes them more noticeable than flat painted lettering.

Does dimensional lettering seem interesting to you? If so, give us a call at (714) 204-0180 to help you learn more and make the best choice for your business.

With the fresh start of a new year, we are committing to you, our loyal customers, once again to always be dedicated to professionally promote your business and expand your brand. We commit to you only the best of the best in terms of service, material and delivery as we custom design your business signage, wall murals, vehicle wraps and trade show booths with an eye toward best of class service.

We would like to wish you an amazing year ahead. May 2015 bring you and your loved ones all the sunshine of happiness and success. May happy times and warm memories brighten your new year. We wish you the best to reach your fondest goals.

Cheers to a New Year and another chance for us to work together.

The Focal Point Signs Team