Tag: orange County

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The Advantages of Lighted Signage

Do you know how many people pass by your business every day? Many, if not all of these individuals are rushing to get to their destination. But there is a high chance that those individuals are taking notice of their surroundings including your business, every day!

Increasing your local public exposure is essential to the success of your business. Outdoor lighted signage is one very important platform to keep in mind in order to entice consumers. Outdoor lighted signs work on your behalf, 24/7, informing your target audience about what you offer but also helping you stay top of mind. The following are some advantages that an outdoor lighted signage might bring your way:

  • Very affordable compared to advertising through television, newspapers or radio
  • Eye-catching as it grabs the attention of your audience making your business more noticeable
  • Flexibility in design, look and feel so it tells your story around the clock
  • Helps you stand out from the competition

As you spend a great deal of time, effort and money to promote your business, your outdoor signage is one medium that can bring high visibility to your business. Such signage allows you to reach your audience regardless of the time of the day.

Are you intrigued to learn more about the different solutions in lighted business signage? Give us a call today at 714-204-0180. Our team of experts will be happy to answer any questions you may have.

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5 Marketing Tools That You Should Not Ignore

1- Vehicle Wrapping – An excellent medium to promote your business wherever you go, beyond just your physical office space. With car and truck wraps, you simply turn your vehicle or entire fleet into mobile billboards with eye catching and colorful graphics.

2- Trade Shows – One of the most effective ways to engage in face-to-face conversation with prospects, clients, vendors and other resource partners, giving you a great opportunity to promote your business to thousands of new potential customers.

3- Indoor and Outdoor Signage – Going beyond promoting your business, your signage (interior or exterior) supports your brand expansion. Your business signage informs consumers (and customers) about your business, service, products, events, announcements and more. But you need also to realize that your signage goes beyond that, leaving an impression on your audience and influencing their purchase decision by establishing strong brand positioning in the mind of your costomers.

4- Digital Signage – Based on a remote-controlled distribution and playback of digital content on digital billboards and screens, at one or multiple locations, digital signage supports your branding and messaging while helping you create awareness and position your company strongly in the marketplace.

5- Custom Murals and Wallpapers – Your walls provide a great space to be creative and give life to your environment.  While some of us lean more towards simply painting the walls with plain colors, others take an extra step and add some designs and more color to make their homes and offices more appealing and welcoming through the installation of wall murals and wall papers. Your walls could be noticed by everyone. Consider giving them a unique touch and a more personal look.

Are you ready to consider one or more of the above marketing tools? Give us a call at 714-204-0180 or click here to email us.

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Extend Your Reach with Custom Vehicle Wraps

You have your business on your mind 24/7; you eat it, you breathe it, you sleep it. You want everyone to know about what you do and the amazing products/services you offer. You want to highlight your unique selling proposition and showcase the value you add to your customers. You are passionate about your business and you want the whole world to know about it. But sometimes, regardless of how much and how often you say it, people simply do not listen!

So what can you do to stay top of mind without losing your breath? You may want to consider custom vehicle wrapping, including graphics and letters, as a way to market your business consistently and continuously.

As we addressed in previous posts, vehicle wraps are very cost effective and they help you garner tons of advertising impressions for your business as long as they are being used properly.

It is understandable that you want to let your prospects know about all the different services and products that you offer but you want to make sure to avoid the pitfall of listing out every one of your offerings on your vehicle. Remember, too much text could overload and confuse your viewer and discourage them from focusing on your message.

So when considering custom vehicle wraps, try to focus on designs and letters that your viewer can take notice of and understand quickly. Your logo should be displayed prominently along with your basic contact information including your website and phone number. A brief tagline might be a good fit as well. Your goal is not to educate your customer about everything you do but rather to get their attention and get them intrigued to look further into what you offer, give you a call or even check out your website. Let your vehicle do the work for you and always remember that LESS IS MORE!

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How to Maintain Brand Consistency?

Your marketing efforts could include multiple and diverse initiatives that usually help expand your reach and stay top of mind. In order to ensure consistency, you should consider creating a set of guidelines that connect together the look and feel of all of your marketing materials. Also known as your brand standards, such guidelines will help you expand by creating awareness while developing the key differentiators your company has when compared to the competition.

Consider focusing your efforts on the following:

  • Your Colors – considering that you integrate colors in everything you do when it comes to marketing, advertising, communication and more, it is crucial to remember that this specific element plays a major role in leaving a lasting impression on your target marketing. As you commit to a palette, remember that every color has a different meaning and level of influence.
  • Your Logo – the design of your logo should be consistent but also is the case with its placement and sizing. Every communication is an opportunity to leave an impression on the recipient; from letterheads to postcards, from emails to brochures…
  • Your Graphics – The symbols and shapes you use for branding purposes should be consistent as well in order to help your audience to remember you as you work your way to stay top of mind.

Always remember that your brand is your promise to your customers and prospects about what they can expect, how you deliver and what makes you different in the marketplace.  Consistency should lead to strong equity increasing your customers’ levels of loyalty and commitment. Are you being consistent with your branding efforts?

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The Importance of Taglines

Despite being a very important element of branding and marketing, taglines are not given the attention they deserve.  Although they are simple, taglines are very effective because they communicate a consistent message to your target market as it projects the mission, goal, vision and unique selling proposition of your company.

Your tagline can be updated as you progress with your business’ goals and shift strategy reflecting a fresh and focused company presence. Taglines should be:

  • Simple and clear
  • Creative and unique
  • Memorable and persuasive

Taglines should be thought of from the first moment you start your planning for branding or launching a new marketing campaign. Having a tagline allows you the opportunity to add an emotional message to your brand which will make you stand out as you start coming to mind first.

A tagline that will help you cut through the clutter should be one that communicates the company’s benefits with personality while connecting with your target market on an emotional level.

  • Taglines derive from your mission, vision, products and services. They:
  • Showcase and link your offerings to a need
  • Extend a promise to your target market
  • Tie to your logo

The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.

Taglines can be included in:

  • Advertisements
  • Business cards
  • Collateral material
  • Digital marketing files
  • External signage
  • Internal signage
  • Wall murals
  • Vehicle wraps
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The Effectiveness of Car and Truck Wraps

ambrosiatruckYou see them on the streets and in popular and busy areas. They catch your attention because they are unique and innovative. They are mobile and have a wide reach due to the constant use of vehicles which will help your business build widespread awareness and expanded reach. They increase your daily visibility and they are the most memorable visual media with the lowest cost per thousand impressions.

We are talking about the effective way of marketing through car and truck wraps!

With exquisite designs and unique bright colors, vehicle wraps leave a lasting impression on your target market. While TV commercials can cost hundreds of thousands of dollars, or even millions, car and truck wraps help you leave a lasting impression and generate a favorable reaction on behalf of your customers for only a few thousand dollars.

The sky is the limit when it comes to creative design for your vehicle wraps. The following are a few elements to take into consideration:

  • Vehicle template
  • Visibility of design
  • Target market
  • Market goals
  • Readability and effectiveness

Turn your vehicle or entire fleet into mobile billboards with eye catching, colorful graphics.  Our tag line is “Making yourcar.wesite business the center of attention” and there are few ways to market your brand more cost effectively than transforming your vehicle into a lean mean lead generator.  Our professional designers and installers love, love vehicle wrap projects!  Don’t wait; generate traffic while you’re in traffic!

A full vehicle wrap may not be in your budget at this time.  So consider doing a partial wrap where only your doors are wrapped, or to start why not just do your back window with your logo and website address?  If you have camera ready art we can install something like what is shown above for as little as $125.

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Can Your Logo Completely Represent your Brand?

As you work on branding or re-branding your company, there are steps to follow in order to ensure the brand image you create follows the right visual representation.

  • Keep your objective in mind while focusing on building a design that can strengthen your image and identity while generating a reaction on the side of your target market that will result in a strong positioning amongst your competition.
  • Identify your target audience, unique selling proposition, market reach, key differentiators, long-term and short-term goals.
  • Establish how you would like the logo to represent your values.
  • Decide on the design: logo, icon or a combination of both.
  • Would you prefer the full name of the company? or abbreviation of the company’s name?
  • The tag line is an element to consider if your goal is to create deep understanding of your organization especially if your company’s name does not project what your business is about.

Your logo goes beyond the artwork and letters to share a story about who you are, what you offer and what makes you different; thus the importance of it and the necessity to allocate enough time, planning, and research in order to go through the process and be able to complete successful outcomes for your brand to leave lasting positive impressions in the marketplace.

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The Importance of Business Signage for your Business

monument2We have touched in previous blog posts on why it is necessary for your business to establish good presence through prominent and effective signage that grabs the attention of your target market. The following includes some additional information from credible sources that support our previous blog posts and discussions:

SmallBusiness.Chron.com shares:

  • “Function – Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.”

 

  • Types – Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.

 

  • Significance – Signs can be an essential component of a business’s overall marketing strategy. A sign that contains a business’s logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.” Click HERE to read more

 

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Adding Life to Your Walls

Red Wall MuralYour home, office and property are places where you spend the majority of your time. These are also places where you spend time with people who are important in your life including family, friends, employees, clients and prospects. This is one of the reasons why many work hard to make sure that the ambiance of these establishments are well taken care of. Having a clutter-free and organized space is your way of showing the important people in your life that you care.

Your walls provide a great space to be creative and give life to your environment.  Some of us lean more towards simply painting the walls with plain colors but then there are others who take an extra step and add some designs and more color to make their homes and offices more appealing and welcoming. Your walls could be noticed by everyone. Consider giving them a unique touch and a more personal look.

  • Wall stickers can help you accomplish such a look and add a beautiful touch to your walls.
  • Patterns applied through the use of stencils or wall papers would be another option to consider.
  • Faux painting offering a mimicking or imitating design look such as marble or wood paint could also alter your space and achieve the right look and feel that you are aiming for.
  • Wall Murals would give an impressive impact through a totally creative and gorgeous design with intricate and fun details.
  • While some think of shelving as a storage solution, consider using shelves as elements of design to dress up your walls.
  • Arranged in a creative way, tiles, bricks, mirrors and frames offer endless options and design approaches to consider.
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Trade Show Booth Design – The Lighting Effect

Tradeshow_3The setting, design and effect of your booth constitute the first impression that you will leave on the attendees of a trade show.  All of these elements can be turned into more effective resources if your lighting in your booth is set in a way to catch attention and entice people to learn more about what you do.

–          Dim lights are mainly useful in settings with a tone of romance such as a bar or restaurant.

–          Bright lights work best in a retail environment in order to keep shoppers alert and engage them in a fun experience.

The lighting of your booth creates the experience for your audience and adds a factor of engagement. As you design your booth and trade show setting, keep in mind the role of light so that you tailor a satisfying and appealing experience for your visitors as you introduce your company and services. With the right choice of light, you can bring focus to specific products/services or simply highlight your booth details.