Tag: orange County

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Effective Design for Trade Show Booth

Tradeshow_2Getting ready for a trade show could be an exhausting task that requires a lot of planning in addition to the actual set up of your space or display booth. Here are a few tips to help make your job easier:

–          Reach out to the management of the event and learn all the details including size, wall space availability, access to electrical outlets, and more.

Your products/services need to be the center of attention. As you plan your display, make sure that you do not overdo and clutter your space.

Keep your message simple and to the point. Stay focused on your core message that will leave a lasting impression and try to avoid bombarding the attendees with tons of messages that will go unnoticed.

Consider including a video on a widescreen projection/TV screen that can capture people’s attention.

Think about the reasons of why the attendees will stop at your booth – is it the product/service? Is it the design? Is it your welcoming message and nice attitude?

Keep it simple but be creative – Focus on building your brand and creating awareness for your product/service.

Consider opening up your booth by eliminating the table across the front and eliminating any barriers that will prevent the attendees from “walking in”.

You may want to implement the use of large, clean and attractive images. Keep it simple but consider bold for lasting impressions.

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The Right Font for Your Business Signs

SignMaking the wrong choice might simply hinder such a process.

Keep your audience in mind and think carefully about them when you start your design process.  Can you get their attention to read a lot of text?  Where will your sign be located? Is it going to be at a busy street where drivers are rushing to get to work or next to a cash register where your clients will have time to read it?

With the thousands of available fonts, try to keep the following in mind as you are making decisions:

  • Serif fonts, such as Times New Roman, are usually perfect for brochures, newsletters and business plans.
  • Sans Serif fonts are easy to read with large size text.
  • Script and Cursive fonts are perceived to be stylish and used for invitations and place cards.
  • Text fonts are the most difficult to read.
  • Novelty fonts can work either way depending on how you use them.

Another element to think about is the use of capital or lowercase letters. The use of all capitals might project yelling. A combination of capital and lowercase letters should be the easiest to read.

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Colors and Purchase Decisions

interior_design4Regardless of whether you are a business owner, property manager or an office manager, you probably take a lot of pride in the environment you create with the help of architects and interior designers.

As you work towards building a more prominent presence in the marketplace, your branding strategy should help support your efforts. From customer lobby signs to car wraps and window decals, the use of colors say a lot about your brand. Even designs through custom wall papers and murals décor tell something about you and your business. The colors you use have a great influence on your visitors and customers. Decision making is affected a great deal by visual cues that depend mainly on colors.

While smell and texture play a role in buying decisions, visual appearance and colors have proved to have a bigger influence:

–          Multiple studies have proved that customers have named color as a primary reason for why they decided to purchase a specific item.

–          Consistency in color helps business develop brand recognition while increasing the levels of positioning with consumers.

–          Different colors have different effects and influences on different cultures:

  • Yellow projects optimism.
  • Red provides energy.
  • Blue reflects trust and security.
  • Green perpetuates wealth.
  • Black creates a sensation of luxury.

–          Different colors have different effects on specific customers.

While color has a major influence on decision making, keep in mind that it is not the only factor to be taken into consideration. Reputation, design and customer service are only a few elements to not ignore.

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Why Vehicle Wraps?

Vehicle WrapsIt is very obvious that one of the secrets to effective advertising is to make and leave a great lasting impression on your audience.

Vehicle wrapping offers one of the most effective ways for a more targeted approach to market your products or services through colorful appealing graphics. Although not new, vehicle wraps offer a medium that allows you to stand out and leave a long-lasting impression on your target market.

We all know the high cost involved in setting up a television or radio ad. As for newspapers, you would want to plan on a weekly commitment averaging in the thousands of dollars. Such high cost and commitment make it difficult on business owners to spread the word about their offerings.  You simply need to set and allocate a budget if you want to create an advertisement that is memorable and effective. With vehicle wraps, you are looking at a one-time investment that will provide you with the advantages of a moving billboard with no monthly commitment.

Studies have shown that vehicle wraps receive an average of 50,000 views per day in addition to the fact that a high percentage (90%) of individuals can easily remember an advertisement on a vehicle. Your customers spend hours on the road on a daily basis battling traffic, providing you with an opportunity to leave a great impact through your unique graphics that easily attract attention.

Vehicle wraps give you an opportunity to leverage a powerful marketing venue by:

  • Grabbing attention and turning people’s heads through the bright colorful graphics
  • Building on name and brand recognition
  • Reaching a wider audience – the more you are on the road, the wider is your reach
  • Using subtle advertising by attracting attention without disturbing your target market
  • Reaching out to your local market
  • Leveraging an advertising method that has no-expiration date
  • Avoiding commitment to a recurring monthly fee
  • Staying top of mind
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Wall Murals and Lasting Impressions

wall murals

Wall MuralsThe advances in digital image printing technologies give you the ability to develop the creativity of your space through vivid imagination and the addition of wall murals.

 

Wall murals are definitely a smart and fun way to spice up a cold and bare wall environment. With wall murals you can:

 

  •  Be in control deciding on the style, design and colors
  •  Easily create your own design
  •  Customize the colors of your choice
  •  Implement your own photography

Regardless of the space you have, blank walls are not the way to go.  With wall murals, you can turn your environment into the space of your dreams by choosing a wall decor that matches your taste or complement the branding of your business.

Think about the unique experience you will be creating for your customers. Regardless of the kind of business you own, you want your customers to step in feeling welcomed and at ease; to be absorbed by their shopping experience with you.  Wall murals also provide a great solution for large organizations that want to make a statement and leave a long-lasting impression on their clients. Wall murals are an excellent way to create an experience where your customers feel captivated by your brand or message.

Wall murals are a highly cost effective advertising solution for your business allowing you to transform your space, any space, into an impactful marketing platform as you promote brand awareness and define your identity.