Tag: Wall Murals

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The Advantages of Lighted Signage

Do you know how many people pass by your business every day? Many, if not all of these individuals are rushing to get to their destination. But there is a high chance that those individuals are taking notice of their surroundings including your business, every day!

Increasing your local public exposure is essential to the success of your business. Outdoor lighted signage is one very important platform to keep in mind in order to entice consumers. Outdoor lighted signs work on your behalf, 24/7, informing your target audience about what you offer but also helping you stay top of mind. The following are some advantages that an outdoor lighted signage might bring your way:

  • Very affordable compared to advertising through television, newspapers or radio
  • Eye-catching as it grabs the attention of your audience making your business more noticeable
  • Flexibility in design, look and feel so it tells your story around the clock
  • Helps you stand out from the competition

As you spend a great deal of time, effort and money to promote your business, your outdoor signage is one medium that can bring high visibility to your business. Such signage allows you to reach your audience regardless of the time of the day.

Are you intrigued to learn more about the different solutions in lighted business signage? Give us a call today at 714-204-0180. Our team of experts will be happy to answer any questions you may have.

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5 Marketing Tools That You Should Not Ignore

1- Vehicle Wrapping – An excellent medium to promote your business wherever you go, beyond just your physical office space. With car and truck wraps, you simply turn your vehicle or entire fleet into mobile billboards with eye catching and colorful graphics.

2- Trade Shows – One of the most effective ways to engage in face-to-face conversation with prospects, clients, vendors and other resource partners, giving you a great opportunity to promote your business to thousands of new potential customers.

3- Indoor and Outdoor Signage – Going beyond promoting your business, your signage (interior or exterior) supports your brand expansion. Your business signage informs consumers (and customers) about your business, service, products, events, announcements and more. But you need also to realize that your signage goes beyond that, leaving an impression on your audience and influencing their purchase decision by establishing strong brand positioning in the mind of your costomers.

4- Digital Signage – Based on a remote-controlled distribution and playback of digital content on digital billboards and screens, at one or multiple locations, digital signage supports your branding and messaging while helping you create awareness and position your company strongly in the marketplace.

5- Custom Murals and Wallpapers – Your walls provide a great space to be creative and give life to your environment.  While some of us lean more towards simply painting the walls with plain colors, others take an extra step and add some designs and more color to make their homes and offices more appealing and welcoming through the installation of wall murals and wall papers. Your walls could be noticed by everyone. Consider giving them a unique touch and a more personal look.

Are you ready to consider one or more of the above marketing tools? Give us a call at 714-204-0180 or click here to email us.

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Extend Your Reach with Custom Vehicle Wraps

You have your business on your mind 24/7; you eat it, you breathe it, you sleep it. You want everyone to know about what you do and the amazing products/services you offer. You want to highlight your unique selling proposition and showcase the value you add to your customers. You are passionate about your business and you want the whole world to know about it. But sometimes, regardless of how much and how often you say it, people simply do not listen!

So what can you do to stay top of mind without losing your breath? You may want to consider custom vehicle wrapping, including graphics and letters, as a way to market your business consistently and continuously.

As we addressed in previous posts, vehicle wraps are very cost effective and they help you garner tons of advertising impressions for your business as long as they are being used properly.

It is understandable that you want to let your prospects know about all the different services and products that you offer but you want to make sure to avoid the pitfall of listing out every one of your offerings on your vehicle. Remember, too much text could overload and confuse your viewer and discourage them from focusing on your message.

So when considering custom vehicle wraps, try to focus on designs and letters that your viewer can take notice of and understand quickly. Your logo should be displayed prominently along with your basic contact information including your website and phone number. A brief tagline might be a good fit as well. Your goal is not to educate your customer about everything you do but rather to get their attention and get them intrigued to look further into what you offer, give you a call or even check out your website. Let your vehicle do the work for you and always remember that LESS IS MORE!

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The Importance of Taglines

Despite being a very important element of branding and marketing, taglines are not given the attention they deserve.  Although they are simple, taglines are very effective because they communicate a consistent message to your target market as it projects the mission, goal, vision and unique selling proposition of your company.

Your tagline can be updated as you progress with your business’ goals and shift strategy reflecting a fresh and focused company presence. Taglines should be:

  • Simple and clear
  • Creative and unique
  • Memorable and persuasive

Taglines should be thought of from the first moment you start your planning for branding or launching a new marketing campaign. Having a tagline allows you the opportunity to add an emotional message to your brand which will make you stand out as you start coming to mind first.

A tagline that will help you cut through the clutter should be one that communicates the company’s benefits with personality while connecting with your target market on an emotional level.

  • Taglines derive from your mission, vision, products and services. They:
  • Showcase and link your offerings to a need
  • Extend a promise to your target market
  • Tie to your logo

The value of taglines build and grow for years and with time working along with your company name and logo to help with your marketing and branding efforts.

Taglines can be included in:

  • Advertisements
  • Business cards
  • Collateral material
  • Digital marketing files
  • External signage
  • Internal signage
  • Wall murals
  • Vehicle wraps
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Adding Life to Your Walls

Red Wall MuralYour home, office and property are places where you spend the majority of your time. These are also places where you spend time with people who are important in your life including family, friends, employees, clients and prospects. This is one of the reasons why many work hard to make sure that the ambiance of these establishments are well taken care of. Having a clutter-free and organized space is your way of showing the important people in your life that you care.

Your walls provide a great space to be creative and give life to your environment.  Some of us lean more towards simply painting the walls with plain colors but then there are others who take an extra step and add some designs and more color to make their homes and offices more appealing and welcoming. Your walls could be noticed by everyone. Consider giving them a unique touch and a more personal look.

  • Wall stickers can help you accomplish such a look and add a beautiful touch to your walls.
  • Patterns applied through the use of stencils or wall papers would be another option to consider.
  • Faux painting offering a mimicking or imitating design look such as marble or wood paint could also alter your space and achieve the right look and feel that you are aiming for.
  • Wall Murals would give an impressive impact through a totally creative and gorgeous design with intricate and fun details.
  • While some think of shelving as a storage solution, consider using shelves as elements of design to dress up your walls.
  • Arranged in a creative way, tiles, bricks, mirrors and frames offer endless options and design approaches to consider.
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How Does Your Office Design Affect Employees’ Productivity?

wallmurals2Many studies and research have proven that our workplace environment does certainly impact how well we are able to work. Office environments are very crucial similar to store environments. Smart designs along with a mix of the right colors can result in a boost of creativity while minimizing stress and increasing productivity.

In 2004, Microsoft published a press release that indicated “nine out of 10 said the design setup of their workstation directly affects their ability to be most productive at work. More than 50 percent of those surveyed said one of the best ways employers can show their commitment to employees’ success is to provide them with the latest technologies so they can do their jobs more efficiently.” Read More

While all business owners make sure that their office space is meeting the health and safety environment as defined by the U.S. Department of Labor, it is important to also consider comfort and design in order to gear the efforts towards higher level of productivity. Some of the elements to keep in mind include: light, desks, chairs, temperature, noise level, personal space, and privacy to name a few.

When on breaks, employees should be able to see/think of their work environment as a place to take a time out and relax.  Also, offering your employees a lunch space that will allow them to stick together, have a dialogue while on their lunch break could prove to increase effectiveness and productivity because it will allow your team members to stay connected, discuss work-related and non-work-related topics, while being away from their routine work environment.

Colors also play in a major role in the feel that your office environment projects. In one of our previous blogs, we discussed the importance of colors and why they matter. Read More

Remember, the design of your office space matters!

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Steps to a Successful Design Process

Logos, signs, wall murals, vehicle wraps, and the list keeps going… all are pieces that require a successful and diligent design process in order to stand out while reflecting your brand and message. Many think that once the idea is put together, the design piece is almost completed. Not necessarily so!

Design is a process that offers solutions to specific problems. You want to strive for the best solution and focus your efforts on hiring a company that can meet your needs, and solve your problem, while creating designs that will leave a lasting impression on your target market.

Design is subjective and does not always come easy. There is no exact “how-to” manual for the process. Each designer develops his/her own process as he/she builds on experience. Your goal should be to identify a company that has a vast portfolio of designs and that could offer insights on the following:

  • Design approach for online versus offline pieces
  • Budget restrictions
  • Color versus black and white
  • Recommendation on size

These are considerations that will clarify your expectations while giving graphic designers a clear understanding on parameters within which they can work as they develop the design piece.

The design piece has to help your audience take notice of your message while supporting the sale of your product or service.  You also want to make sure that the company you are hiring will:

  • Be familiar with your industry
  • Be clear on who your target audience is
  • Understand what you are trying to accomplish through the design piece (sell, promote, announce…)
  • Provide you with many samples
  • Offer design adjustments
  • Be flexible if your needs change
  • Deliver in a timely manner to meet your deadline

Like many fields and industries, the design process requires a specific set of skills and knowledge but the most important place to start is by being clear on what you, as a business owner, are trying to accomplish through the design piece that you need:

  • Are you selling a building?
  • Are you announcing availability at a new property?
  • Are you revamping your office decor?
  • Are you running a promotion?
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Wall Murals and Lasting Impressions

wall murals

Wall MuralsThe advances in digital image printing technologies give you the ability to develop the creativity of your space through vivid imagination and the addition of wall murals.

 

Wall murals are definitely a smart and fun way to spice up a cold and bare wall environment. With wall murals you can:

 

  •  Be in control deciding on the style, design and colors
  •  Easily create your own design
  •  Customize the colors of your choice
  •  Implement your own photography

Regardless of the space you have, blank walls are not the way to go.  With wall murals, you can turn your environment into the space of your dreams by choosing a wall decor that matches your taste or complement the branding of your business.

Think about the unique experience you will be creating for your customers. Regardless of the kind of business you own, you want your customers to step in feeling welcomed and at ease; to be absorbed by their shopping experience with you.  Wall murals also provide a great solution for large organizations that want to make a statement and leave a long-lasting impression on their clients. Wall murals are an excellent way to create an experience where your customers feel captivated by your brand or message.

Wall murals are a highly cost effective advertising solution for your business allowing you to transform your space, any space, into an impactful marketing platform as you promote brand awareness and define your identity.